We didn't start on the agency side. We started on yours — waiting on reports, chasing account managers, and watching budget go out the door with nothing to show for it.
Before Sixty61, we ran marketing from inside the building. Wheel Pros — Marketing Coordinator to Brand Manager for American Force Wheels to Truck Segment Manager, sitting over American Force, Fuel Off-Road, XD, Moto Metal and KMC.
That meant SEMA and dealer meetings and product launches, and it meant working shoulder to shoulder with Sales, Production, Design and Distribution every single day. It also meant hiring agencies — and learning exactly how it feels to be the client who can't get a call back.
Between the two of us that's more than a decade of corporate sales and marketing experience, both of us bilingual, both of us based in Miami.
So we built the opposite of the agency we used to hire. No account managers. No handoffs. No monthly call where the numbers get explained to you after the month is already spent.
You see the raw lead list, the spend, and the campaigns as they run. Not a curated deck built after the fact.
When something underperforms we fix it that day, not on the monthly call. We review lead outcomes with your sales team to see how they actually went.
Cost per qualified lead, and what happens to those leads after the handoff. Everything else is a vanity metric, and we won't put it in front of you as if it were one.
Sales and growth operator focused on turning marketing activity into revenue. Paul leads client strategy, sales alignment, and business development — making sure the leads we generate have a clear path from first contact to closed business.
Ten years in brand and marketing, from graphic design to managing national automotive brands at Wheel Pros. Joey leads campaign strategy, creative direction, paid media, and content — turning the sales objective into the work that gets put in front of the customer.
